INDUSTRY:
FINTECH/CRYPTO
YEAR:
2021
EXPERIENCE:
PRODUCT DESIGN
End-to-end Design of a Fintech Ecosystem
about.
The goal was to turn Ping into a platform that made crypto accessible and trustworthy for everyday users in Latin America. We wanted sending invoices, receiving payments, and managing money in both fiat and crypto to feel as simple and reliable as using a traditional bank account.
challenge.
We started from a brandbook and had to translate it into a real, functional product identity. At the same time, we faced the barrier of making crypto understandable and trustworthy for people unfamiliar with it. The experience needed to simplify complex operations like invoicing and currency conversion, while remaining fast, secure, and consistent across mobile, desktop, and the landing page.
results.
I co-led the creation of a unified design system that ensured visual and functional consistency across all touchpoints. Through clear, guided flows and supportive UI patterns, we brought the brand to life in a way that made crypto approachable—even for first-time users—resulting in an intuitive, secure, and launch-ready product.
